If you’re using Instagram for your brand, you’re probably wondering how to get more exposure and grow your audience. Well, one way to do that is by appearing on the Instagram Explore page.
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What is Explore Page on Instagram?
The Explore page is a collection of content based on a user’s interests, curated by the Instagram algorithm. Essentially, it’s a personalized feed of content that users can access by tapping on the magnifying glass icon at the bottom of the app screen. If you can get your content on there, it means more people may see it, leading to an increased number of followers, engagement, and even sales.
Here’s the thing: with over 200 million accounts visiting the Instagram Explore page daily, that’s half of the platform’s user base. That’s why it’s important to understand how it works and what you can do to get your brand on it.
Why is the Instagram Explore Page so important for you as a content creator or brand?
Getting on the Instagram Explore page can provide several benefits, including:
- Increased visibility: The Explore page is seen by many users, so appearing on it can increase your reach and visibility to a wider audience.
- Free: The explore page is totally free so you will get tons of traffic without paying a single cent.
- Boosted engagement: When users see your content on the Explore page, they are more likely to engage with it, leading to an increase in likes, comments, and followers.
- Improved brand exposure: Being on the Explore page can help improve your brand’s exposure and raise awareness among potential customers.
- Improved discoverability: The Explore page is a great place to be discovered by new followers and can help grow your presence on Instagram.
Overall, appearing on the Instagram Explore page can be a great way to grow your audience and increase engagement on the platform.
So, how does the algorithm work, you may ask?
Basically, the platform uses machine learning to choose posts based on your activity on the app. The more you engage with certain types of content and accounts, the more those types of posts will show up on your Explore page.
For example, if you follow a lot of food accounts and enjoy watching cooking Reels, Instagram will show you popular food-related posts on your Explore page. Cool, right?
So, how does Instagram decide what to show you? The algorithm looks at a few things, like how new the post is, how much engagement it’s getting, and how relevant and high-quality the content is.
And the best part? The Instagram algorithm treats all types of accounts equally as long as they meet certain criteria. So, whether you have a business, an influencer, or a personal account, you have the same chance of being featured on the Explore page.
7 Tips to Rock the Explore Page and get huge reach for free
With so many posts being created daily, standing out can be tough. But don’t worry, I’ve got some tips for you to improve your chances!
- Share engaging content: The Instagram Explore page algorithm is all about engagement, so make sure your content is eye-catching and valuable to your followers. Ask yourself, does your content add value, educate, or entertain your audience?
- Post on a regular basis: Post daily or at least every 3-4 times a week to get on the explore page. A good posting frequency is key to getting results as Instagram is only rewarding those accounts. Once you haven’t posted for a few weeks, it takes a lot of time and effort to get back to results. From profiles, we know it took them over half a year to post every day.
- Get inspired by top-performing content: Take a look at what types of content are making it to the Explore page and use that as inspiration for your own content strategy. Maybe people love short how-to videos or before-and-after transformations.
- Do Collabposts: Maybe you don’t have a huge following, but you know friends who have. Do a collaboration post with them to get more reach and possible followers in your niche.
- Timing is key: Post when your followers are most active to get the most engagement. You can use a platform like Sprout Social to find your best times to post based on engagement data.
- Use formats that perform: If you are on Instagram, use formats that really perform. Often it’s new formats like, for example, at the moment Reels. As well carousel posts with different videos can perform quite well.
- Keep your posting style: If you are just posting Reels, don’t start to post pictures, as Instagram won’t reward you. Every single profile has a personalized algorithm.
Understanding what your audience wants to see from you is key to perfecting your approach and earning your place on the Instagram Explore page. With over 157 million Instagram users in the US, the potential for reach is huge!
That’s it! By following these tips, you’ll be on your way to appearing on the Instagram Explore page and getting more exposure for your brand. Good luck!