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What are YouTube Shorts?
So, have you ever heard of TikTok or Instagram Reels? YouTube Shorts is YouTube’s version of those short-form video platforms. It’s a relatively new feature on YouTube introduced in 2022 that allows creators to upload videos that are 60 seconds or less.
These short videos in the 9:16 format are designed to be quick, entertaining, and easily consumable. They can be anything from dance routines, travel inspirations, comedy sketches, vlogs, or anything else you can imagine.
You can find the videos in a dedicated Shorts tab on the YouTube app or by searching for “#shorts” on YouTube. Plus, creators can add music and other effects to make their Shorts stand out and more engaging.
Overall, YouTube Shorts is a great way for creators to share their content and for viewers to discover new and exciting videos. As Shorts are relatively new, it’s time for Creators to push it and grow their Youtube!
What are the benefits of YouTube Shorts?
There are several benefits of using YouTube Shorts.
More exposure – more followers
First, YouTube Shorts is a fantastic way for creators to get more exposure and reach a wider audience. With the dedicated Shorts tab on the YouTube app and the ability to add hashtags like “#shorts,” it’s easy for viewers to discover new and exciting content. You can grow your followers with more exposure, meaning your other longer videos may also profit.
Easy and fast to create
Another benefit of YouTube Shorts is that they’re super easy to create. You don’t need much equipment or editing skills – just grab your phone and start filming! Plus, with the ability to add music and other effects, you can make your Shorts stand out and be even more engaging.
Reuse your Videos from Tiktok and Instagram
Furthermore, you can reuse your Videos from TikTok and Instagram again on YouTube. So you don’t need to make any new content; just be aware that you have the right to the music.
Test new ideas
YouTube Shorts also offers a great opportunity to test out new content ideas. Since they’re short and sweet, you can try different concepts without committing to a full-length video. This allows you to experiment with new styles and see what resonates with your audience.
Monetize your Shorts
Finally, YouTube Shorts can be a great way to monetize your content. While the program is still in its early stages, YouTube has already started to pay creators from a pot of 100 Million Dollars for their Shorts. This means that you could potentially earn money for your short-form videos.
How long are YouTube Shorts?
So, YouTube Shorts are short-form videos up to 60 seconds long. That’s right, just one minute or less! The idea behind Shorts is to provide quick and easily consumable content that can be watched on the go or in between other activities.
It’s important to note that the videos can be as short as a few seconds if you prefer. This flexibility allows creators to experiment with different lengths and find what works best for their content and audience.
YouTube Shorts has a daily viewer count of around 30 Billion! That means there is so much potential. Here is a great strategy for how you can produce a great Youtube Short Video and potentially go viral:
1. Get Inspiration in your niche from other platforms like Instagram or Tiktok
One important step is to get Inspiration from other platforms like Instagram or TikTok.
When looking for Inspiration, search for popular content in your niche. Look for videos or posts that have a high number of likes, shares, and comments. Pay attention to what makes these posts successful – is it the content, the style, or the format? This can give you some great ideas for your content.
2. Write a content plan.
Decide on your content & set your goals: Based on you.r Inspiration, choose the type of content you want to create, and always stay in your niche. Set as well your goals about what you want to achieve with intent. Do you want to increase your following, generate leads, or promote your business? Setting specific goals can help you create content that is targeted and effective.
Create a schedule: Decide how often you want to post and create a schedule that works for you. This could be daily, weekly, or monthly, depending on your goals and the amount of time you have available. Be consistent with your schedule to keep your followers and the algorithm engaged.
Determine the length of your content: Based on your chosen format, decide on the length of your content. We found that videos between 8 and 12 seconds run best on Instagram. These videos perform as well on YouTube. You can also do that later; however, always keep the length in mind.
3. Start filming your content.
If you film your content, it’s better to film longer and a few times than just these short sequences. Because afterward, you can still cut. Even though you are filming a 9:16 format, we always film in the landscape format and ta,ke horizontal anal pictures. Just in case, as you never know what you will do once later. Or if you need a great thumbnail.
Bringing them directly to the point is important when filming or cutting your videos. Otherwise, your video won’t get the attention you wish. Build at least one wow moment, a surprise effect, or something cute or funny.
4. Use Thumbnail
Using a thumbnail for your YouTube Shorts is important in attracting viewers and increasing engagement. A thumbnail must be a high-quality image with nice catchy text. It also shouldn’t be overloaded. If you are not a designer, you can use platforms like FYoulancer.
5. Choose amazing music.
Choosing the right music for you if you are not a designer YouTube Shorts videos can greatly impact the overall quality and engagemegreatly impacts to use of emotional or chart music that fits your channel. Songs that people now tend to perform normally better; however, it’s always a question of your niche and target group.
6. Upload only high-quality content.
Another important step is ensuring your content is high-quality and visually appealing. Use good lighting, clear audio, and interesting visuals to make your content engaging.
7. Cross-promote on your other Social Media Channels
Try to cross-promote your short with other Social Media channels you might have, like Instagram Stories or TikTok. This gives your video a bigger exposure and a higher chance to go viral.
How to upload YouTube Shorts on a mobile phone?
Uploading a YouTube Short on a mobile phone is super easy. Here’s a step-by-step guide to help you get started:
1. Open the YouTube app on your phone.
Tap the “+” icon to create a new video.
2. Select “Create a Short” from the options.
3. Start filming your Short video, or select an older video file from your storage.,
4. Afterward, you can use music, text, filters, and other effects to make your Short more engaging.
5. Once you’re happy with your Short, tap the “Checkmark” button to continue.
6. Add a title, description, and relevant hashtags (including #shorts) to help viewers find your Short.
7. Choose a thumbnail image for your Short. This should be an image that represents your video and is visually appealing.
8. Finally, tap “Upload” to publish your Short on YouTube.
Your Short is now live and ready to be seen by viewers on YouTube.
How to upload YouTube Shorts on a desktop?
Now you can also upload YouTube Shorts from your desktop. It’s super easy :
1. Sign in to your YouTube Studio
2. Then you click the «Create»-button on the top right corner
3. You choose « Upload Videos» to select a video from your storage.
4. Add a title, description, and relevant hashtags (don’t forget #shorts) and click Upload.
How can you monetize YouTube Shorts?
If you’re a creator who loves making YouTube Shorts, you’ll be happy to know that YouTube has introduced a $100 million Shorts fund to help support creators and encourage more Shorts content in 2022 and 2023. However, this fund is currently only available to creators in certain countries, which include Brazi, India, Indonesia, Japan, Mexico, Nigeria, the UK, the USA, and Southern America.
While this list is limited ed, the You, Tube has plans to expand the fund to more countries in the future, so keep an eye out for updates.
It’s important to note that the Shorts fund is not part of the YouTube Partner Program, which means that YouTube will contact you directly if they feel you meet the eligibility criteria and are eligible for the fund. Your funding can range between $1000 monthly, depending on your Short’s performance and geographic location.
If you can’t participate right now in the YouTube Shorts fund, there are still a few ways to make money:
- Sponsored content: You can work with brands to create sponsored Shorts and earn money for promoting their products or services.
- Affiliate marketing: You can include affiliate links in the description of your Shorts and earn a commission for any purchases made through those links.
- Cross-promotion: You can use Shorts to promote your other content or products, such as merchandise or courses, and earn money from those sales.
- Grow your audience: The more views and engagement your Shorts get, the more likely you are to attract sponsors or gain new customers for your business. Furthermore, your other videos on YouTube that can be monetized may gain much more views.